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Brioni opens SE Asia’s largest store

Italian menswear brand Brioni has opened the doors of its largest store in Southeast Asia.

The store is located at The Shoppes at Marina Bay Sands in Singapore. At 1800 sqft, the store is the brand’s largest across the region to date.

The new concept store was designed in Milan’s fashion district at Via Gesù, and will be replicated across future Brioni boutiques.

“This boutique is an exclusive closet filled with all that one can desire,” said creative director Brendan Mullane.

The fashion house has 66 years of history specialising in the sale of handmade suits. The company is now owned by Kering, previously know as PPR, after acquiring it in 2011.

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