Liu Jo eyes China expansion

Italian fashion house Liu Jo will open 200 stores in China in five years.

Liu Jo has partnered with China Resources Textiles, a subsidiary of China Resources Holdings, to undertake the rollout.

The fashion house has opened 46 mono-brand stores and six outlets after entering China in 2002.

Owner Marco Marchi says the new partnership is a strategic move for Liu Jo in its global operations.

“We believe that the strategic alliance is a win-win arrangement under which both parties can leverage their own expertise to build a meaningful business for this iconic, global brand,” says China Resources Textiles chairman C.C. Wang.

China Resources Textiles also represents global brands including Calvin Klein, Alfred Dunhill, Kenzo and Givenchy.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.