Swedish retailer H&M has opened the doors of its largest Malaysian store yet at Avenue K shopping centre.

The new store has a floor area of around 35,000 sqft over three floors offering an extensive range of clothing for men, women, teens and kids.

“Following our successful openings in Lot 10, Setia City Mall and Paradigm Mall in Kuala Lumpur and Gurney Paragon in Penang, we are excited to further our expansion in Malaysia by announcing H&M’s newest flagship store at Avenue K,” says Magnus Olsson, country manager for H&M Greater China, Singapore and Malaysia.

“H&M has always believed in offering fashion and quality at the best price and we feel the best way to bring this to style savvy Malaysians was by being accessible at the most convenient locations in the city,” he said.

H&M entered Malaysia in 2012 and plans to continue expansion there, with the next new store to open at Sunway Pyramid before the year ends.