Miu Miu has expanded and transformed its Hong Kong flagship on Peking Rd.
The store carries the complete brand’s collections of ready-to -wear, footwear, handbags and accessories.
The Miu Miu shop covers three floors, with an overall floor area of 1000 sqm.
The glass and metal façade evokes a theatrical curtain that frame a grand black marble entrance and light box window displays.
Inside the store Miu Miu’s iconic damask fabrics are draped along the walls to frame the floor-to-ceiling mirrors and honeycomb displays of transparent glass and steel.
These elements, combined, convey a “unique quality” of light and artfully direct the viewer’s focus towards the collections on display.
The compact and geometric olive-coloured velvet booths complete this intimately-designed space by architect Roberto Baciocchi.