Flexible store design options for retailers

Retailers worldwide can now modify their existing store design or create a new design with greater group.

greater group offers retailers worldwide flexible store design options, making store rollouts easier and letting retailers focus on what they do best.

The company is an international network of three specialist companies (Angley Arrowsmith, Shopworks and Locasia) who work together to provide succinct retail fitout solutions to all continents around the globe.

It works with its customers to enable the following:

• Modular, flexible design with easily modified stores
• Stores relocated with minimal costs
• Cost effective, fast tracked installation
• Off shore, controlled production
• Localised warehousing, QC and warranty
• Competitive shopfitting

At greater group, the aim is to ease the pain of store roll outs allowing retailers to focus on what they do best – retailing.

Everything is imported on behalf of the client, removing the builders’ margin on all fixtures and fittings including joinery, steel, store closure systems, signage, floor coverings and graphics. Stores are designed to minimise Cat 1 works and wet trades and to ensure stores can be quickly installed.

“We would be disappointed if we couldn’t save our customers 30 per cent on their current model”, says Neil Arrowsmith, CEO of greater group.

“But it doesn’t have to be all or nothing at greater group” he says.

For JB Hi-Fi, we only design. For Medibank Private we don’t design at all. For Optus we provide our end to end service. For Samsung, we even manage their “chaser program” to ensure every piece of equipment across every single store is in working order. That includes media change outs, remote controls, and even battery replacement.”

“For large roll outs, we build entire store prototypes in our factories in both Australia and China. This enables learnings from both places, and allows clients to “stress test” their concepts using internal stakeholders and customer experience research, prior to them being bulk procured. The net cost isn’t that significant if we can relocate and reuse the concept, as was the case with the new Optus concept. We built a prototype in seven days in Northern China which is now being relocated to Queensland for installation,” says Arrowsmith.

“We always encourage our partners to order as little as possible from China. That way we can control cash flow, change management, risk and storage.

Our aim is to reduce both capex and opex costs for our clients and improve their positioning with their shareholders” Arrowsmith said.

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