The more consumers engage with a brand online, the more they spend on brands.

That’s the finding of a new study by communications agency Waggener Edstrom Communications which says Asian consumers spend up to 257 per cent more on brands they follow online.

Across the APAC region, mobile device brands have the most digital fans and followers with 72 per cent of Asian consumers stating they follow a mobile device brand in the digital space.

Seventy-eight per cent of Asian digital consumers said they obtain information about products and services using social media.

Chinese consumers spend up to 160 per cent more on food and beverage brands they follow online, South Koreans up to 167 per cent and Singaporeans up to 108 per cent.

In Hong Kong, consumers who follow mobile device brands online are 33 per cent more likely to recommend it to a friend, family member or colleague.

Indians spend up to 187 per cent more on travel and tourism brands they follow online and Filipinos up to 160 per cent more.

Meanwhile, in Indonesia, 95 per cent of online consumers obtain information about products and services on social media and 87 per cent search for the latest deals and promotions from brands on social media.

Japanese consumers who follow consumer electronics and appliance brands online spend up to 12 per cent more on it and 60 per cent actively consume online advertorial content or click on digital ads.

Vietnamese spend up to 156 per cent more on personal care products and services they follow online and 57 per cent more likely to recommend a health care brand, product or service to a friend, family member or colleague.

“We are seeing that B2B and B2C companies will be rewarded in 2014 with larger spends, engagement rates and higher levels of brand advocacy when they provide their audiences with great content,” said Matthew Lackie, senior VP at Waggener Edstrom.