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The art of brand storytelling

Whether you need help uncovering your brand stories, or feel the ones you’re already telling lack substance, there are s...

How brands can cut through the noise

Trends come and go, but a solid reputation and a consistent brand message will stand the test of time.

Aeon Tsuen Wan

Marketing company Epsilon says availability and customer service are key for engaging customers with brands.

Berrybenka beefing up eCommerce

With demand from Brunei, Hong Kong and Malaysia, Indonesian fashion brand Berrybenka is beefing up its eCommerce offerin...

Chinese FMCG brands dominate in China

Kantar Worldpanel has revealed that all of the top 10 brands in China have Chinese origins, with Master Kong ranked top.

Five key consumer trends in 2014

What trends will consumers be buying into in 2014? Global research house Mintel has identified five key trends set to im...

Asians spend more on brands they follow online

The more consumers engage with a brand online, the more they spend on brands. That’s the finding of a new study by...

Changing brandscape & robot retail

“The past is a foreign country: they do things differently there”. This quote is from L.P. Hartley, and never a truer wo...

Asia-Pacific world’s most label-conscious

Three in five Asia Pacific consumers are willing to pay more for designer products.

In China, premium sells

Chinese consumers are trading up, changing the face of the FMCG industry.

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