NTUC FairPrice has launched Click&Collect service to provide greater convenience for online shoppers.

FairPrice is the first supermarket retailer in Singapore to implement this system, which has been growing in popularity in Europe and US.

With the Click&Collect service, time-stretched customers can order their items online and have the option of collecting their purchased items at preferred store locations at a convenient date and time, saving them the hassle of having to shop for groceries by hand and trolley, especially during peak periods. Online shoppers will also be able to save personal shopping lists of items which they regularly purchase, allowing them to easily re-order items online and check-out faster.

“Demand for purchases through our FairPrice online store has been on the increase and we wanted to further extend the convenience to shoppers by providing an alternative for customers who might not have anyone at home to receive their orders. Click&Collect empowers them with the option to collect the items from a store to suit their agenda such as on their way home from work or at a time that best complements their personal schedule,” said CEO Seah Kian Peng.

Click&Collect was piloted at two FairPrice Xpress stores located at Esso Service Stations in August, and has since expanded to include five additional FairPrice and FairPrice Finest stores.

Customers can place their orders for their groceries up to seven working days in advance. This service is available at a nominal fee of about $3, lower than the home delivery fee of around $7 charged for purchases $60 and above.

FairPrice targets to expand Click&Collect to over 20 stores by the third quarter of next year.