Luxury perfume boutique opens in KL

French luxury perfume house Fragrance Du Bois has opened a flagship boutique in Kuala Lumpur.

Located inside the Starhill Gallery, the boutique is described as “rich, elegant and sophisticated, resplendent in black with gold accoutrements”.

It was designed “to reflect the ambiance of an exclusive Parisian perfumery”.

“Don’t expect the paper testing strips that accompany the common or garden perfumery,” the company explains.

  • Photo caption: From left: Tan Sri Dr. Francis Yeoh, MD of YTL Power, officiating the opening of the Fragrance Du Bois flagship boutique, alongside Steve Watts, CEO of Fragrance Du Bois Malaysia and Nicola Parker, brand director of Fragrance Du Bois.

“Du Bois’ boutique is outfitted with golden cloches, from which the client is able to experience the full range of a fragrance – from top notes, to heart notes, and on to the magnificent lingering finish provided by the world’s purest, high quality Oud.”

Fragrance Du Bois KL 1

Fragrance Du Bois offers a bespoke service, and will tailor – after due consultation with the individual – a scent that is both extraordinary and unique. All Du Bois’ creations contain 100 per cent pure, natural Oud oil, sourced only from sustainable plantations managed by its partner, Asia Plantation Capital.

“When it comes to a perfume, tastes differ from one individual to another,” says Nicola Parker, brand director of Fragrance Du Bois. “We want to create a special experience for our clients, by involving them in the consulting process in the evolution of a fragrance that they love, and that reflects their personalities. It’s a luxury experience, and one with which our clients now associate us.”

All Du Bois’ fragrances are created using 100 per cent pure, natural Oud oil sourced from Asia Plantation Capital’s sustainable plantations. Oud is extracted from the Aquilaria tree, which is native to Southeast Asia, and is also known in that part of the world as Agarwood or Gaharu.

Fragrance Du Bois has exclusive fragrance lounges in Dubai, Hong Kong, Thailand, Singapore and now Malaysia. It is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.



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