Matahari Putra Prima has opened its 10th hypermarket – and its first in Ketapang, Kalimentan.

The multi-format Indonesia Indonesian retailer operates Hypermart, Foodmart and Boston Health & Beauty stores. The new hypermarkets is located at Borneo City Mall, Ketapang, one of the largest shopping centres in West Kalimantan.

It has a gross selling area of 5000 sqm and is the chain’s 11th in Kalimantan.

An opening ceremony was attended by the Regent of Ketapang, Drs. Henrikus, MSi, Director of Hypermart, Gilles Pivon, VP Operational Hypermart, Anto Suwartono, representatives from suppliers, as well as invited guests.

“The opening of Hypermart Borneo City Mall Ketapang is further strengthening the company’s commitment to continue the direction of its business expansion beyond the island of Java, in this case in the area of West Kalimantan,” said Danny Kojongian, director of PR and communications.

“The Hypermart’s presence as one of the modern retail and the national pride is expected to boost the economy and urban lifestyle in Ketapang and the surrounding regions,” he said.

Matahari Putra Prima has the widest store network among Indonesia’s hypermarket operators, located in more than 60 cities ranging from Tanjung Balai (Medan) to Jayapura (Papua).