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Uniqlo partners with French fashion house

Japanese fast fashion brand Uniqlo and France’s Lemaire have announced a global collaboration.

The two brands will launch an exclusive range branded ‘Uniqlo and Lemaire’, a brand name the two companies say reflects Uniqlo and Lemaire’s “genuine partnership and common philosophy”.

“The collection represents products that embody the lifewear concept – simple made better – underlying both brands. Every item combines elegance with moderate relaxation and comfort, for modern, advanced wardrobe mainstays,” the companies said in a statement.

“The collaboration showcases Uniqlo’s high quality materials and uncompromising focus on quality at the perfect price. Sophisticated yet accessible, it offers a timeless and focused color palette of greens, navies, whites, and reds.”

The men’s and women’s collections will be available worldwide in Uniqlo stores, including Uniqlo’s online store, from fall winter 2015.

Uniqlo and Lemaire believe their collaboration offers “timeless elegance to everyday essentials” made of carefully selected materials.

“The collection brings a sense of refined, yet friendly confidence to pieces that you can wear every day on any occasion. This is lifewear elevated with style that fully respects the individual.”

Designers Christophe Lemaire and Sarah-Linh Tran said the collection is based on the philosophy of making high-quality clothing for everyday life.

“We focused not simply on enhancing design, but insisting on high quality in the materials as well, with the aim of creating clothing that is simple, beautiful and comfortable.

“Each item incorporates several ideas, and a single piece shows a different facet depending on how it is worn. This collection has been a valuable experience for us as the designers, and an exceptional collaboration. We hope that this collection will be a part of everyone’s life,” the pair said.

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