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Dunkin’ Donuts US mulls going mobile

US fast food chain Dunkin’ Donuts is evaluating offering a home delivery service from its 8000 US stores.

It follows Starbucks, McDonald’s and Chipotle in trials of home deliveries, along with ordering via mobile phone apps.

“Delivery is clearly a big opportunity,” Dunkin’ Brands chairman and CEO Nigel Travis told CNBC’s “On the Money” in an interview, viewable online.

“We’re now developing mobile ordering. We’re doing a private test. We’ll move to a more public test later this year,” he told CNBC. “We’ll probably launch mobile ordering sometime next year.”

Travis hinted at other initiatives to make it easier for customers to order and buy its food, such as “curbside service”.

“The trend in this country is convenience. So I think delivery plays very strongly,” Travis said. “I think the next few years you’re going to see us get more and more into delivery.”

Dunkin’ Donuts’ parent Dunkin’ Brands also owns Baskin Robbins, the ice cream parlour chain.

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