Smartphone maker Huawei says its decision to focus on Southeast Asia is already bearing fruit.

With the successful Southeast Asia regional launch of the Huawei P8 and wearable devices in Bangkok Thailand in late May, Huawei is keeping the momentum going by introducing the P8, P8Max, P8Lite, Talkband B2 and AP007 power bank to Myanmar, Laos, and Cambodia, Hong Kong, Taiwan and other Southeast Asia countries and regions.

The company says it set a new sales record in Myanmar when it launched the P8 handset there on June 6.

After two weeks of pre-orders of Huawei’s latest flagship products, the first batch of P8s became available in 28 shops across Myanmar – they all sold out by 10am.

“The regional sales manager from one of phone shop noted that the P8 has set a new sales record and has become the best-selling handset in their shop’s history and that they were amazed by the number of preorders,” said Richard Yu, CEO of Huawei Consumer BG.

says Southeast Asia is now one of the key markets for Huawei, and the company is optimistic about the potential in the region.

“Southeast Asia is one of the most promising and high-potential economic entities in the world, both now and in the future. It is regarded as a strategic market and an engine driving the fast growth of Huawei’s Consumer Business,” Yu said.

“In 2014, Huawei saw over 10 million total shipments in this region. With the launch of the P8, P8Max and P8Lite this year, we expect total shipments to reach 8 million units, a 167 per cent increase.”

The company has seen substantial growth in regional shipments in the region. Thomas Liu, president of Huawei Consumer Business Group Southeast Asia, said in the first quarter of 2015, smartphone shipments in Southeast Asia rose 120 per cent over last year.