Tuk tuk centre stage in Jimmy Choo Bangkok concept store
Luxury shoe brand Jimmy Choo has marked the opening of its newest Bangkok store with the release of a ‘Candy bag’ featuring a tuk tuk.
“Like the London Taxi, the tuk tuk is an icon of the city. It has a unique warmth and eccentric charm all of its own,” Jimmy Choo creative director Sandra Choi observed at the opening of the new store in the new EmQuartier upmarket shopping mall on Sukhumvit Rd.
Jimmy Choo is releasing limited editions of the Candy bag to mark openings of a number of new stores around the globe – the Bangkok edition is the seventh, following Hawaii, Los Angeles, Dallas, Las Vegas, London and Toronto.
Choi worked alongside David Collins Studio to design the new EmQuartier shop which features soft colour tones and contrasting shimmering surfaces.
“I wanted our new space to be a luxurious environment that would combine the refined detail of a haute couture salon with the intimacy of a fantasy closet,” Choi said in an interview with The Nation newspaper.
The interior design includes satin gold, rose gold pink marble and mink velvets which blend with “oyster stone and mother of pearl chevron floor”. Rounded glass pendants hanging from the ceiling add to the luxury feel.