Chow Tai Fook has opened its first store in South Korea’s capital city, Seoul.
The Hong Kong-headquartered jewellery retailer made its South Korean debut last October opening a store on the Jeju Island tourist resort.
Following that store’s success, the company has now opened a second store in Korea, inside the Shilla Duty Free Shop.
It sits in a prime location in the heart of Seoul alongside leading international brands. The Shilla Duty Free Shop has been one of the hottest shopping destinations for visitors looking for trendsetting designs, comfortable environment and friendly service.
The 58.31 sqm store features walls clad in a warm, light palette that highlights the brand logo in red. The clean and contemporary decor manifests ‘Sincerity‧Eternity’, the brand’s philosophy.
Chow Tai Fook says the new store opened with a wide variety of stock, including the Soul‧Love Collection, Bridal Collection, Blissful Collection, Bao Bao Family Collection and Disney Collection.  
The Shilla Duty Free Shop is at 249 Dongho-ro, Jung-gu.