Beyond The Vines opens pop up store

Officewear label Beyond The Vines has opened its first pop up shop to build brand awareness of its previously online-only store.

The pop up store will be opened at Holland Village until September 27, presenting the new Fall Winter 2015 collection.

Beyond The Vines was created by husband and wife team Rebecca Ting and Daniel Chew who set out to create womenswear which was easy and affordable, targeting women working in offices. Until now it has been online only.

“We strive to create thoughtful, understated and honest designs for the everyday woman,” the founders explain.

“Bold contours meet soft hues and take form in sleek texture, as we pare down to reveal the bare essential.”

The pop up store is located at the H/U Gallery, opposite the Monocle Shop, at 75 Jalan Kelabu Asap. It is open 11am to 8pm Monday to Friday and 10am-8pm weekends.

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