Shilla Changi has unveiled its new Beauty Loft inside its duplex in the heart of Changi Airport’s Terminal 3

“In line with its efforts to elevate the travel retail experience to more than just duty free shopping, The Shilla Duty Free has unveiled the new Shilla Beauty Loft, situated on the mezzanine level of its Terminal 3 Departure Central store, “ said Jason Cha, senior executive VP at The Shilla Duty Free.

“The newly opened mezzanine level presents a highly selective, prestigious suite of exclusive beauty facilities and services that vastly enhance and elevate the quality of customers’ shopping experience.”

The Shilla Beauty Loft features beauty products and services from Chanel, Dior, La Prairie, and SK-II.

Cha said the new offering combines “impeccable products and services” with an intimate environment to actively engage customers for a memorable and well-rounded shopping experience.

“It also serves as an excellent platform for exclusive and differentiated services that resonate strongly with customers who desire more sophisticated treatments. Together with our multi-brand beauty store on the first level, we create the best of both worlds in shopping as we strategically align our products and services to different profiles of international travellers,” he said.

Lim Peck Hoon, executive VP, commercial concessions of Changi Airport Group said the opening of another world first travel retail concept at Changi Airport is a testament to the airport company’s commitment to continually enhance its retail offerings by introducing new, unique retail experiences to international travellers.

“Beauty is a core retail category for Changi, and we are extremely delighted to work with The Shilla Duty Free to realise our vision of a transformed and exciting retail landscape,” she said.

“Besides the attractive pricing, we are confident that with the unique beauty services offered in the duplex, Changi Airport is in a good position to retain its competitive edge as a travel retail destination for the world’s shoppers.”

For the recent opening celebrations, media and guests were treated to a lyrical performance by talented singer-songwriter, Nathan Hartono. In addition, guests also had their very first preview and trial of the beauty services offered at the Shilla Beauty Loft.