Bells have baubles have transformed Orchard Rd into “a magical world arrayed in glistening ornaments” by the Orchard Rd Business Association.
And as part of this year’s Christmas decoration and marketing program for Singapore’s best known retail strip, a new app has been launched called OneOrchard.
The app, available on both iTunes and Google Play, is intended to further enhance visitors’ experiences, featuring an e-store which allows shoppers to download shopping vouchers and make purchases from Orchard Rd’s biggest brands. Shoppers can subsequently collect their purchases at featured shops at their convenience.
OneOrchard will let users shop from anywhere and enjoy hassle-free shopping at their fingertips. The app will also integrate the ORBA Privilege Card, who will no longer need their physical cards as identification because all their details will be housed on the app itself.
Meanwhile, this year’s Christmas display lights were turned on at the weekend by His Excellency President Tony Tan Keng Yam.They will remain on the strip until January 3.
The ORBA, with the support of the Singapore Tourism Board (STB), worked together on the theme which was produced by local artiste Dick Lee and renowned designer Yang De Rong. Set pieces, including a four metre high box of Christmas delights.
ORBA chairman Mark Shaw said the association is thrilled to present visitors with “an amazing spectacle of colours and crafted creations that will adorn our Great Street”.
“We are truly grateful to our sponsors for their continued support in making this year’s Christmas Light-Up a resounding success.”
The light-up is part of Christmas on A Great Street, supported by Main Sponsor Hitachi Asia, Official Card MasterCard and the Singapore Tourism Board.
There will also be special performances for December’s edition of Pedestrian Night on Orchard Rd. The street will be filled with Christmas performances and carolling by various interest groups, and activities for kids including balloon sculpting and face-painting. Orchard Rd will also welcome its very own Santa Claus to usher in the festivities.
Meanwhile, Christmas on Orchard Rd is never complete without the visual feast of the buildings decked out in the spirit of the season. The Best Dressed Building Contest takes place from November 20 to December 5. Buildings along Orchard Rd will be jousting for the Voters’ Choice Award as well as the Judges’ Choice Award.
The public can vote for their favourite building on the OneOrchard mobile app. Voters for the winner of the Voters’ Choice Award stand a chance at being one of 15 lucky voters to win up to S$200 worth of shopping vouchers each in a lucky draw!
The participating buildings are:
- Forum The Shopping Mall
- ION Orchard
- Mandarin Gallery
- Orchardgateway
- Paragon
- Tanglin Mall
- Tangs at Tang Plaza
- Wheelock Place
Christmas Rewards with MasterCard
From now until Christmas, shoppers who charge a minimum of $300 to a MasterCard card at participating Orchard Rd shopping malls can receive a $30 shopping voucher. Vouchers can be redeemed with a maximum of five same-day receipts at the same mall. The promotion is valid while stocks last.
The participating shopping malls are:
- 313@somerset
- Forum The Shopping Mall
- Mandarin Gallery
- Ngee Ann City / Takashimaya Shopping Centre
- Orchard Central
- Orchardgateway
- Palais Renaissance
- Paragon
- Plaza Singapura
- Scotts Square
- Tangs at Tang Plaza
- The Centrepoint
