New Balance, the US sports footwear brand rival of the likes of Nike and Adidas, has opened another store in Singapore.

New Balance VivoCity is the company’s seventh full range monobrand store, its 10th in the city after including the outlet stores.

The shoe maker began as a Boston-based arch support company in the early 1900’s, developed into a specialised shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company. Today New Balance comprises a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.

The VivoCity store is located on the second floor.