Classic American menswear retailer Brooks Brothers has opened a flagship store at Bangkok’s Gaysorn Shopping Centre, to be followed by more outlets in the city.

The new Brooks Brothers Thailand store’s interior features a finished wood floor, with shelves stocking garments of various checks, plaids, gingham and stripes. Brooks Brothers produced seersucker as early as the 1950s, and the Bangkok store displays a mannequin in a seersucker suit.

Brooks Brothers, a private company owned by an Italian billionaire, launched in the US in 1818 and is the oldest retailer in the US. It speaks of personal wealth and achievement. Brooks Brothers suits were featured in the television drama Mad Men.