A Fragrance Du Bois pop-up has opened in Tangs department store at VivoCity in Singapore.
Open until June 6, the outlet has been designed to reach out to locals, expatriates and tourists, showcasing the niche brand’s pure Oud-based fragrances.
Occupying a 379 sqft (35 sqm) space by the store’s main entrance, the pop-up replicates Fragrance Du Bois’ luxurious concept boutiques with black and gold furnishings and set against the brand’s Swarovski crystal-encrusted bottles.
Also included in the pop-up are other perfume brands such as Alexandre J, House of Sillage, Illuminum, Isabey, Jovoy, Parfums de Marly, Sospiro, Sue Wong and Xerjoff.
Fragrance Du Bois was showcased twice in Tangs at Tangs Plaza last year.
“It’s important to us to help people understand how we differ from mainstream fragrance brands,” says Fragrance Du Bois brand director Nicola Parker. “We also want everyone to understand and appreciate the properties of the mystical Oud oil that is such an important part of our products.”
Fragrance Du Bois is also available in Bangkok and Kuala Lumpur.
