Computer company HP Singapore has opened a flagship store in the new IT Zone at Marina Square.

The 1500 sqft (139 sqm) store is managed by Newstead Technologies and features a clean design to make it easy to navigate for business, families and gamers, says MD Lionel Chng.

A feature is a premium lifestyle experience zone featuring such products as the HP Spectre, the world’s thinnest notebook, plus the new generation of HP Envy laptops with their edge-to-edge flush glass displays.

Small- and medium-sized businesses can check out HP’s latest PC devices, displays and print innovations in an environment that offers room and time to check out options.

“Its clean design enhances the store’s overall ambience, making it a comfortable space for customers who need something quickly or who want to spend time finding the right solution,” says Newstead Technologies CEO Mindy Tan.