International diamond jeweller Nirav Modi Hong Kong has opened its first flagship store at 1881 Heritage, Tsim Sha Tsui.

Covering 3000 sqft (279 sqm), the store features refined marble flooring, custom-made carpets, a marble staircase and a crystal drop chandelier. Aside from its signature jewellery collection showcase, there is also be a private bridal section.
Nirav Modi’s signature style uses minimal metal to allow the stones to naturally shine through. For more than a century, the jewellery house has been known for its family diamantair legacy, founded by Nirav Modi. Its setting techniques and globally patented diamond cuts, like the Jasmine Cut (a re-cutting of the classic rose cut), the Ainra Cut (minimalist settings and interwoven diamonds), the Endless Cut (where the circle is combined with a radiance of diamonds) and the Mughal Cut (a precision technique to create diamond flower petals inspired by Mughal miniature paintings).
Nirav Modi became the first Indian jewellery company to be featured on the cover of Christie’s Hong Kong auction catalogue, in 2010 with the Golconda Necklace.
The luxury brand will also be opening in MGM Macau this year.