Singapore technology company ULab has launched HotSpotting World, an intelligent fashion concierge mobile application powered by object-recognition technology.
Using the app’s “Crop and Shop” tool, shoppers can buy items they have spotted in magazines, social media, videos or even on billboards. They just need to click on the HotSpotting World “button” on the app screen to scan a desired fashion item, and the software will search a product database of more than 18M SKUS for the closest match.
Items can be bought from such international platforms such as Asos, Farfetch, Mr Porter, World of Watches and Yoox via one easy user interface.
“Our crop-and-shop tool enables consumers to buy in an instant what they see and like, without wasting any time to search for the item,” says ULab co-founder/managing partner Allen Loh.
“As much as our app benefits consumers, HotSpotting World also provides an opportunity for merchandisers as well as media outlets, turning exposure into immediate sales for advertisers.”
From next month, readers of the app’s publishing partners will be able to use HotSpotting World to scan magazine images and be directed to exclusive online content or shop.
HotSpotting World can be downloaded in the App Store and Google Play.