Guardian Malaysia plans to open 30 stores in 2017 and develop an online business as it bolsters its share of the health and beauty market.
With 430 stores trading currently, the company has a share of the sector estimated at around 30 per cent.
“Domestically, the current retail market is tough and demand is soft, so we have conducted a research and come out with a new concept, which is aligning products with shoppers’ demand, and then see the customers’ response,” Guardian’s CEO Peter J Dove said in an interview with Bernama.
A further 70 stores have been slated for refurbishment and 15 will close altogether.
This week the company celebrated the opening of its new 316 sqm concept store at Suria KLCC in Kuala Lumpur which will be a template for about 10 of its largest stores in the country.
Highlights of the Suria KLCC store include a ‘Make Me Up corner’, a semi-private area for shoppers to experiment with new products and learn how to apply them.