Lego Korea is to launch its first shop at the Hyundai Department Store Pangyo branch in Gyeonggi Province, southeast of Seoul, on Friday.

Officially certified by the Lego Group headquarters in Denmark, it will differentiate itself in design from outlets that sell a limited range of Lego sets. It joins a range of official Lego Stores in Asia including Hong Kong, Japan, Malaysia and Singapore.

A comprehensive inventory of Lego sets, some of which are hard to buy at shops in Korea, will feature at the new official store. To mark its opening, there will also be limited editions of such sets as Lego Store and Lego Disney Castle.

There will also be a Pick a Brick zone, where customers can put together customised sets.
For its first six days, the Hyundai Department Store Pangyo will run Korea’s largest-ever Lego experience zone, a free attraction at its Topaz Hall.