Sino Grandness Food Industry Group’s full range of own-branded products will be sold online through Wechat Food.

A mobile platform has been developed by Wechat Food, and under the agreement products such as Garden Fresh beverages, Grandness canned food and Hao Tian Yuan snack food will be available.

Sino Grandness chairman/CEO Huang Yupeng says the collaboration with Wechat Food is in line with government initiatives to promote the new economy with online and offline business models working together “to achieve synergies in cost savings and to generate greater turnover.”

He says that although Sino Grandness still generates its revenue predominantly through offline transactions, he is aware of the rapid growth of retail eCommerce sales in China.

“We are positioning for this new trend through working with partners with established platforms such as Wechat Food to connect the supply chain from the farms to the retail points.”