Chinese cross-border eCommerce rankings revealed

Surprisingly, Asia does not feature in the top 10 destinations of Chinese cross-border eCommerce during the holiday season.

First to market,, a B2B transactional crossborder eCommerce marketplace, has released lists of the 10 destinations accounting for the largest volumes of shipments during the holiday season.

The data includes the highest-selling product categories, the top countries for GMV (gross merchandise volume), the best-selling products, and the product categories with the largest increase in sales…

Top 10 product categories
1. Cell phones and accessories
2. Consumer electronics
3. Home and garden
4. Health and beauty
5. Sports and outdoors
6. Shoes and accessories
7. Apparel
8. Toys and gifts
9. Baby/children/parenting products
10. Lights and lighting

Top 5 products
1. Holiday projector using LED lights to project Christmas images
2. Baby shoes with LED lights
3. Children’s building blocks, mini-figures

4. Christmas-themed sequin cushion covers
5. Nail-art stickers and tools

Largest increase in sales
1. Home and garden
2. Health and beauty
3. Shoes and accessories
4. Apparel
5. Baby/children/parenting products

Top 10 countries for GMV
1. US
2. UK
3. Canada
4. Australia
5. France
6. Spain
7. Italy
8. Holland
9. Germany
10. Mexico

Founded in 2004, services about 10 million global buyers from 230 countries and regions, with 1.4 million global sellers offering 40 million products.


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