Italian fashion brand Frankie Morello has signed a JV with UK-based Oasis Fashion, paving the way for an expansion into China.
“In China the luxury brands are going down, they are struggling, but with the medium- to high-level brands there is a good opportunity to do good business in China, and that will increase,” says commercial director Francesco Riccardi of the brands parent company FMM. “We have the right products at the right time.”
Frankie Morello’s prices in Italy range from €60 (US$63) for a t-shirt to €1300 for a leather jacket.
“Oasis Fashion has very good experience of developing brands in China having opened 900 mono-brand stores on the mainland,” says Riccardi.
Frankie Morello was founded in 1999 as a collaboration between designers Maurizio Modica and Pierfrancesco Gigliotti.