A new Firefly Airlines online store has launched offering collectibles and exclusive deals on Samsung products, among other things.

The discount carrier subsidiary of Malaysian Airlines offers a personalised shopping experience that makes it easier for customers to buy Firefly merchandise and collectibles such as aircraft models, lanyards, t-shirts, toiletry bags, pins and the soft toy Skyle.

In a partnership with Samsung Malaysia, Firefly store customers will have access to phones and gadgets such as the Samsung Galaxy, all with a one-year warranty at below market prices.

Customers can also buy gift vouchers for family and friends through the website, which also offers special promotions, new products and bestsellers.

Firefly CEO Ignatius Ong says delivery is available throughout Malaysia.