Danish fashion label Vero Moda has spun off its four year old Noisy May brand.
The denim label will now get its own standalone management team in preparation for a roll-out of stores and concessions in parent company Bestseller’s global network.
“The Vero Moda organisation gave birth to us on March 3, 2013, and today we are ready to leave the nest and tackle the world on our own,” a company spokesperson said in a press statement. “We appreciate where we come from and acknowledge that you’ve all had an enormous impact on our amazing results during the past four years.”
The newly independent label may still collaborate on ranges with Vero Moda in the future, but for now is focussed on expanding its denim-centric and casualwear range, which includes t-shirts.
“Noisy May always craves the latest fashion items and wants to be the number one denim brand,” the spokesperson said.
“We are a team of passionate individuals bound together by our love for fashion and true denim. Our jeans are authentic, made by skilled professionals… We take inspiration from the street to design innovative fast fashion collections for denim loving girls everywhere, and Noisy May provides cutting-edge collections for the fashion conscious girl, including heart-achingly on-trend separates.”