MyTheresa.com takes aim at Korea

European luxury online retailer MyTheresa.com is launching a Korean-language site.

Selling luxury womenswear and accessories from such brands as Chloe, Gucci, Miu Miu and Stella McCartney, the e-tailer says it has seen “huge growth potential” in South Korea.

“The Korean luxury market is moving quickly to digital. Ever since our first activities in Korea we have seen a massive consumer shift to digital and a triple-digit growth in the market,” says MyTheresa.com president Michael Kliger.

The online fashion destination’s Korean website will offer free exchanges and returns within 30 days, including a free collection service, as well 72-hour deliveries. It aims to offer a more personalised service with a Korean-speaking customer care team.

Korean customers will be able to pay in euros if using American Express, MasterCard or Visa.


Launched in 2006, MyTheresa.com was acquired by American company Neiman Marcus Group in 2014. The German multi-brand retailer delivers to more than 120 countries with websites available in Arabic, Chinese, English, French, German and Italian.

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