Chow Tai Fook Jewellery off to Hawaii

Hong Kong’s Chow Tai Fook Jewellery Group has partnered with luxury travel retailer DFS Group to open its first-ever branded boutique in Hawaii.

With more than 2300 points of sales worldwide, Chow Tai Fook plans to open at T Galleria by DFS, Hawaii, in the heart of Honolulu, next month. On Royal Hawaiian Avenue, the store is close to Waikiki Beach and its luxury resorts. T Galleria offers more than 140 brands across five pillars of luxury: beauty and fragrances, fashion and accessories, watches and jewellery, wines and spirits, and food and gifts.

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Covering about 970 sqft (90 sqm), the Chow Tai Fook boutique will offer gemset jewellery, fixed-price gold products, and platinum and karat-gold jewellery, as well as exclusive collections. The Hearts On Fire branded diamond and wedding jewellery will also be available plus design-oriented exclusive collections.

Chow Tai Fook MD Kent Wong says leisure spending in the Hawaii market offers “vast growth potential”.

DFS Group has had more than 50 years’ experience in Hawaii.

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