Apple Store Singapore shows its love

With graphics defining its facade, Apple Store Singapore’s first outlet is ready to open, but the tech giant is still shying away from announcing a launch date.

The white storefront at Knightsbridge Mall features a red Apple logo next to a heart and red dot above the legend “Apple Orchard Road” (Singaporeans often refer to their city state as a “little red dot” on the map of Southeast Asia).

Twelve smaller groups of the icons line up on either side of the glass doors, with a variation in the red dots to represent the 12 local “creative pros” – including artists, film-makers, musicians and photographers – who have been chosen by Apple to run free hands-on lessons at the store.

A construction fence obscuring the store was removed overnight last week, suggesting an imminent opening. The store will be Apple’s first in Southeast Asia and join others in Australia, China, Hong Kong, Japan and Macau.
Meanwhile, the tutorial sessions, called Today at Apple, will be launched progressively in all Apple retail stores internationally this month.

For Singapore, the creatives include photographers Aik Beng Chia and Ernest Goh, and illustrator Kristal Melson. Chia is known for his iPhone street photography.

Apple Orchard Road will be run on 100 per cent clean energy thanks to rooftop solar installations provided by Singapore solar-energy provider Sunseap Group.

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