The Boiling Crab founder wants to bring brand home to Vietnam

California-based Cajun seafood restaurant chain The Boiling Crab is expanding its international network, including Vietnam.

The Boiling Crab was founded by a Vietnamese immigrant in Louisiana in 2004. As a full-service casual-dining restaurant modelled on traditional Cajun-style seafood boils from Louisiana and Southern Texas, The Boiling Crab serves crawfish, crab, lobster, shrimps, raw oysters, fried catfish, Cajun fries, gumbo and other side dishes.

At the recent International Franchise Discovery Day in Hanoi, organised by Asian franchising specialists VF Franchise Consulting, The Boiling Crab’s international representative Sean T. Ngo said the chain is looking for experienced business owners and investors in Vietnam as franchisees.

Potential partners should have experience as a full-service restaurant operator of more than five restaurants, knowledge of and/or access to supply chain resources, possess a thorough knowledge of the local F&B marketplace, hold ServSafe Certification, and have access to experienced F&B management with full-service restaurant experience.

Franchisees will need upwards of US$3 million to secure the business.

“Even though we are only beginning to take The Boiling Crab international, throughout the Americas and Asia, we have enormous interest in the brand,” said Ngo.

He said the chain was already proving popular with Asians who enjoy the food and the in-house dining experience.

“This is why the brand is very successful in the US. In 13 years, the chain has expanded to 17 restaurants, with annual revenue of about US$6 million each.”

The chain is popular in California for its informal dining atmosphere, nautical-themed decor and as a destination suitable for families and groups.


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