The third Daniel Wellington Hong Kong store has opened at Festival Walk.

The watch brand, renowned for its focus on social media and its interchangeable straps, launched in the city just last March and said at the time it planned to have 10 stores operating within 12 months.

“We are growing extremely fast in Hong Kong and many stores will be opened very soon,” said a company spokesman.

The store has an open plan design and showcases the new Classic Petite Bondi watch range.

Daniel Wellington Hong Kong launched at LCX, Harbour City in a star-studded event attended by Cantopop singers Fiona Sit and Pakho Chau.