A Muji hotel is planned for Tokyo’s Ginza district, with the Japanese retailer following the example of two homeware companies in the US.
This follows Muji announcing plans to open a branded hotel in Shenzhen province by the end of this year.
Known for its minimalist aesthetic, Muji plans to launch its tentatively named Muji Hotel over four floors of the 10-storey mixed-use Marronnier Gate Ginza complex, in 2019. The property will also house a Muji Goods retail space, which will become the chain’s global flagship store.
The complex will be built on a site previously occupied by the recently closed Printemps Ginza department store. The hotel will cover the sixth to tenth floors of the building, which will also have shops and restaurants. The hotel’s furnishings will be exclusively Muji products, as will guest amenities such as soap and shampoo.
Muji’s move follows American brands Restoration Hardware and West Elm, which are developing hotel properties across the US using the popularity of their brands as a jumping-off point. Restoration Hardware’s first property will open in New York’s meatpacking district as a 14-room boutique hotel, while West Elm will open properties in three US markets from next year.