Hanssem opens Shanghai flagship as China debut

Making its retail debut in China, South Korean full-service interior company Hanssem has opened a flagship store in Shanghai.

Covering 13,000 sqm over two floors at Changning 88 complex, it is twice as large as any of its stores in Korea.

As well as supplying home interior (including kitchen and bathroom) construction materials, furniture and lifestyle goods, the store also offers home-decoration recommendations.

To support the outlet, Hanssem has opened Hanssem Mall online so customers can find information on all items and experience a 3D self-design simulation before making purchase decisions.

Hanssem’s competitors in China include Ikea, Hongxing Mei Kai Long and Nitori.

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