South Korea’s LF Corporation has introduced its casual-fashion brand Hazzys in Paris in a bid to become a global label.

It was the first Korean casual brand to be displayed at concept boutique Colette, which every season presents designs that set the global trend. Forbes has named the boutique the “trendiest store in the world”.

Hazzys has featured in Colette Show Window, a special corner reserved for one or two brands handpicked by the shop each month. The window has previously showcased brands like Balmain and Alexander Wang.

Hazzys presented its Artist Edition, a line developed to specifically target the global market. International artists have collaborated on the range, and an Artist Edition pop-up store is planned for one of the main fashion streets in Paris this year.