AsiaMalls Management plans to invest S$60 million to overhaul Century Square, with the mall expected to reopen by the second half of next year.
It is the third mall within the AsiaMalls portfolio to be enhanced, with Tiong Bahru Plaza and White Sands upgraded last year, resulting in a double-digit jump in foot traffic. Other properties in the portfolio include Hougang Mall, Liang Court, Tampines 1 and office tower Central Plaza.
As part of the Tampines retail ecosystem, Century Mall will be transformed into a community space offering curated shopping experiences.
During the year-long initiative, AsiaMalls is partnering with brands like Samsung to digitally enhance the shopping experience.
“As we enter into an exciting time for retail, we’re trying to find innovative ways to provide a more seamless, relevant and purposeful experience for our shoppers,” says AsiaMalls MD Tan Kee Yong. “That’s the aim we have in mind with our asset-enhancement initiative for Century Square…We want to enhance the shopping experience, making it is as multi-faceted as possible.”
Using feedback from community focus groups, AsiaMalls has tailored the tenant mix and plans to have 50 per cent new tenants relevant to the shoppers’ lifestyle when the six-storey mall reopens next year.
New tenants include lifestyle grocer Mahota Market, which has a restaurant using store products, while Level 2 will feature an incubator space to showcase local designers.
New dining choices will include hot-pot concept Hai Di Lao and casual-dining eatery Eighteen Chefs.
Existing tenants such as Food Junction will return with new branding, The Food Market by Food Junction, introducing concept stalls in design-centric spaces, coupled with digital and advanced payment options plus pre-ordering.
“Our customers at Century Square hold a special place in our hearts – after all, we have been in the mall for 22 years”, says Food Junction GM Jeffrey Lim.
One floor of Century Square will be dedicated to families. AsiaMalls has partnered with Orange Academy to provide a childcare centre for parents who work nearby, and in response to shoppers’ preferences, The Learning Lab will join the mall to offer education and enrichment.
Furthermore, there will be a feature digital wall with e-books from the National Library Board, plus information on library programs.
A new landscaped area on the mall rooftop will host parties and events.
Meanwhile, cinema group Filmgarde will introduce new-generation projection and sound systems, and beyond screening movies will offer customers a community space, says director Han Minli.