US advanced materials company Cocona has opened a shop 100m up a cliff – appropriately enough as it offers apparel for climbers.
Suspended on Bastille Wall in Eldorado Canyon State Park, Colorado, the mini-shop provides clothing from Adidas, Point6 and Rab, all made with 37.5 Technology by Cocona that helps climbers maintain an ideal core temperature.
“For more than a decade we’ve gone to the ends of the earth to create performance-enhancing materials for athletes,” says Cocona CEO Jeff Bowman. “Now we’ve gone to the ends of the earth to get it to them.”
Apart from introducing the technology, Cocona is also raising awareness and support for its ongoing mission to provide access to public lands for climbing, donating $5000 to each of three bodies to replace aging anchors on climbing routes.
Its 37.5 Technology can be found in such brands as Babolat, Bauer, Carhartt, Katusha, Kenneth Cole, Mission and Tommy Bahama.
Cocona, headquartered in Boulder, Colorado, offers development, commercialisation and marketing of active-particle technologies, currently used to enhance comfort and performance of clothing, footwear and sleep systems.
