Jung Wook-jun switches gender focus

On the 10th anniversary of his avant-garde fashion label Juun.J, South Korean designer Jung Wook-jun has ventured into rare territory for him: womenswear.

His latest collection starred in the Hong Kong Trade Development Council’s Centrestage event last week, and much like his menswear it featured oversized silhouettes, excessive layering and street-style tailoring.

Jung, 50, says the switch to womenswear coinciding with the anniversary follows his usual pattern of change and renewal. He says women have been wearing his clothes for a long time, and people around him have been asking him to make womenswear for years.

Jung Wook-jun

He says his aesthetic has gradually shifted over the years from menswear with feminine elements to increasingly gender-neutral clothes. Now he is reversing the dynamic by giving womenswear a more masculine edge.

Jung is working with Hong Kong fashion boutique Joyce again this month on a menswear-focused pop-up store inside Lane Crawford IFC as well as online. Titled “No Man is an Island”, it features collections from similar avant-garde designers Raf SImons, Rick Owens and Yohji Yamamoto.

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