Korean cosmetics brand Sulwhasoo has opened a premium outlet inside Galeries Lafayette department store in Paris.

The store marks Sulwhasoo’s debut in Europe. It chose the famed department store hoping to attract the city’s most affluent shoppers, and tourists.

Sulwhasoo is owned by Amore Pacific, which manufactures and sells high-end beauty brands in Asia, the US and Canada.

Sulwhasoo first foray offshore was into Hong Kong in 2004.