Luxury watch brand Audemars Piguet Southeast Asia has a new CEO, Jonathan King, whose brief includes Australia and India.

Born in London, King has lived in Boston, New York, Hong Kong, Kenya, and most recently, Tokyo. He joined Audemars Piguet in 2012 as its CEO for Japan.

In the past five years, says the Swiss brand, King has spearheaded significant projects that “elevated the brand to new heights in a challenging environment”.

Founded in 1875, the Audemars Piguet brand is still in the hands of its founding families (Audemars and Piguet).