DFS Group has partnered with British fashion retailer AllSaints to open the first AllSaints duty-free store in the Greater China region, at T Galleria by DFS, City of Dreams in Macau.
Covering 170sqm, the AllSaints boutique showcases contemporary men’s and women’s ready-to-wear and the brand’s complete lineup of bags and shoes. Reflecting the brand’s signature urban-cool designs and East London roots, the boutique’s decor features industrial-style black cast-iron adornments and exposed concrete, in contrast to the airy expansiveness of the DFS department store.
While AllSaints’ collections spring from the brand’s core values of “attitude”, “individuality” and “creativity”, it has a history of craftsmanship in premium leather, and also offers knitwear and denim.
DFS last year expanded the store to include a shoe hall and a men’s lifestyle zone in addition to fashion, watches and jewellery boutiques. T Galleria by DFS, City of Dreams offers more than 230 brands.