Robinsons Singapore introduces new brands

Robinsons Singapore retail stores have introduced a range of new and exclusive brands for autumn/winter.

It features a mix of emerging labels including Italian footwear brand Premiata and Danish jeans label Blend, as well as international brands Reiss (for men), SJP by Sarah Jessica Parker and MO&Co.

Also, Robinsons has extended its personal shopper service to its Raffles City store. Relaunched in June last year following a revamp of its website, the complimentary services allows shoppers to fine-tune their needs through an online interactive questionnaire before meeting with their assigned personal shopper in-store.

The new labels at Robinsons include:

Beauty: Bevy C. (available at Robinsons Jem) is a professional skincare brand from Taiwan; Innovative Dermatological Solutions (at Robinsons The Heeren), a product range that uses scientific expertise to promote healthier-looking skin.

Women’s fashion: Among (at Robinsons Raffles City and The Heeren), which aims to tell a story through its clothing; Leha (at The Heeren), a ready-to-wear brand for contemporary women; Mo&Co (exclusive at The Heeren), a ready-to-wear brand with an urban aesthetic.

Women’s shoes and accessories: E8 by Miista (exclusive at The Heeren), the sister brand of Miista footwear brand founded in 2010 by Laura Villasenin; GH Bass & Co (exclusive at The Heeren), which was established in 1876 by George Henry Bass and personifies the American spirit; Karl Lagerfeld (at The Heeren), the designer’s accessible-luxe styles; Mellow Yellow (exclusive at The Heeren), shoes that are a key player in the Parisian and international fashion scene; SJP by Sarah Jessica Parker (exclusive at The Heeren), launched in 2014 by the TV actress and George Malkemus III and handcrafted in Italy; Vintage Hollywood (at The Heeren and Raffles City), a custom jewellery brand from Korea.

Men’s fashion: Andrea Pompilio (at The Heeren) features classic sartorial codes melded with urban influences; Blend (exclusive at Jem and Raffles City), contemporary European jeans from Denmark; FDMTL (at The Heeren) is short for Fundamental Agreement Luxury and is a Tokyo denim clothing brand; Reiss (exclusive at The Heeren) was founded by David Reiss and offers menswear, womenswear and accessories; Soulland (at The Heeren) combines contemporary influences with Scandinavian artisanship; The Art of Scribble (at Jem, Raffles City and The Heeren), from Korea, features UV-sensitive t-Shirts and fluorescent prints; The Good People (at The Heeren) offers wardrobe essentials that combine quality with deliberate imperfection.

Men’s shoes and accessories: Lottusse (exclusive at The Heeren) was founded in 1877 in Inca by Antoni Fluxá Figuerola, and specialises in quality leather items; OHW (at Jem), men’s footwear from the UK; Premiata (exclusive at Raffles City and The Heeren) is an Italian shoe brand featuring high-tech designs.

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