Inspired by models’ daily routines and backstage beauty secrets, FashionTV has introduced its beauty line, FTV Cosmetics, to Singapore.

With years of experience from working with industry experts, such as makeup artist Felix Shtein, FTV Cosmetics combines technology, natural ingredients and special formulas that cover makeup and skincare to haircare and styling, as well as bodycare.

On offer are more than 140 products, including its best-selling 24Karat Golden Hero Mega Mask, Translucent Highlighter Powder and FTV Perfect Selfie Liquid Foundation.

FTV Cosmetics debuts at Wisma Atria and within the next few days will follow up with a flagship store at 313 Somerset.

FTV Cosmetics already has a presence in China, Macau and the Philippines and plans further global expansion with 52 more outlets by the end of next year.