Max Factor Singapore has made its debut with counters at selected Watsons stores.

The international cosmetics brand introduces a range of products for the face, lips and eyes curated to suit Asian skin, such as its foundations and lipsticks.

The brand was founded in 1909 by Polish beautician Maksymilian Faktorowicz, who worked with such Hollywood stars as Marilyn Monroe.

He also coined the term “make-up” and believed that any woman could shine given the right tools and make-up artistry skills, still a guiding principle for the brand.