Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Bata debuts AW Lab at Suntec City

Asia’s first AW Lab multi-label sneaker store has been opened at Suntec City by the Bata shoe company.

It is part of a new approach by the 123-year-old Czech brand, now headquartered in Switzerland.

“You are going to see things coming from Bata in the next few months that you would never have expected,” says Bata CEO Alexis Nasard.

He says there are plans to expand the brand’s presence in Singapore, where it has had a presence since 1931. And as well as developing their product ranges, Singapore’s 41 current stores will be revamped, says Nasard. Some stores already have the new look, including the Eastpoint Mall and VivoCity outlets. Another has just opened at Northpoint City.

Nasard says Singapore is a strategic focus for Bata because it is “the window of Asia”, reports The Straits Times.

“It’s an acid test for all of Asia Pacific. It is one of the most competitive marketplaces, with a very fickle and demanding consumer.”

You have 7 free articles.