Health and beauty retail group AS Watson Group (ASW) has made Watsons China acting-CEO Kulvinder Birring’s role permanent.
He joined ASW in 2005 as Asia regional finance head, and from 2007 took up leadership roles in Korea, Malaysia and Indonesia. He was appointed acting CEO of Watsons China last March.
During his leadership he has repositioned the brand with a new store concept and a major refit program. He has also rolled out a plan to expand Watson China’s network of 3000-plus retail stores in more than 430 cities.
With his role cemented, Birring also plans to further transform the brand’s digital business.
